Customer retention – a proven way to prevent sales disaster
- Knowing what products to recommend to your customers
- Rewarding loyal customers
- Providing remarkable support to them.
The word of mouth is very strong. Getting a wow factor from your customers feels so nice. However, if the customers are not happy with your brand they will spread the information and you end up losing all of your shoppers. Remarketing to the existing customers is a very important business principle. Apparently, many business owners are not aware of the importance neither do they have the expertise to do so.
It’s time to lay our cards on the table and show you practical instruments ans services we are currently using for our business and of cource for our clients’ businesses. Some of you’ve heard about, some are not familiar to you, but all of them are showing great results. Let the journey begin!
Ever heard of triggered emails services? This is a a group of services that helps you to build excellent customer retention algorithm. Basically, it gives you analytics of all your store orders and various triggers to get in touch with your costumers and also help you in:
- Getting to know your customers by putting all your customer data from all sources in one place.
- Finding out what your clients want, understanding their interests and eventually predicting their behavior.
- Sending the right email at the right time since you have already predicted your customer’s interests.
- Learning how to effectively communicate with your customers and helping to build strong connections.
If you don’t use it, start doing it immediately! Keep tracking your customers by making use of Ometria or TriggMine, Act-on, SendGrid, etc. Anytime your customer purchase an item, you can send them an email highlighting other important products related to what they purchased or thank-you email or extra bonuses, whatever you want.
reward your customers
Gifting your customers makes them addicted to your store. They will keep coming and bring in more of their friends to shop. You can easily reward your loyal customers with small gifts or bonus cards or by rewarding points. There is a special Sweettooth Magento extension, that helps you to tune how customers can earn loyalty points for purchases based on subtotals, items in their car and profit. It also help to know which products to reward points for. Sweettooth is easy to implement in your store and will help to reward and retain loyal customers.
Ever heard of the Facebook pixel?
Not literally of course, but we all know how hard is to establish good relationships with complete strangers. Nurture your customers by rewarding them and giving them support, this is proven way you can grow your business without large spending on new customers.