Having begun their journey in 2004 as a small retail based store in Queensland, Unique Mobiles has emerged as an Australia-wide mobile phone and electronics online retailer. Delivering the greatest deals on the latest mobile phones, tablets and related products from smartwatches to memory cards to name but a few, Unique Mobiles online store is among the leading telecommunications marketplaces in Australia. As they have been around for more than a decade now, the company assures their customers of providing the original, brand new products as well as the fastest delivery service ever.
By the time we stepped on, Unique Mobiles had already been running their website that, like any other, swarmed with bugs and shortfalls all hampering the user experience. Inasmuch as the client was downright frustrated with what they had, our overriding priority was to build a fully functional, user-friendly Magento-based online store from scratch.
Through customized solutions that we deliver exclusively to every client without exception, we were able to obtain encouraging results, which made a world of difference to their business and helped Unique Mobiles get ahead of competition.
- We created a new web store based on Magento EE 1.13 version and performed Magento Security Patches installation to make the checkout process secure.
- We developed a proper product categorization thus making the process of product selection much easier and enabling customers to filter and customize their search results, which is particularly significant for online retailers offering a large scope of products like Unique Mobiles.
- We built a responsive layout with concise navigation and took pains with the overall web usability, therefore helping Unique Mobiles deliver amazing using experience.
- We optimized Magento performance, facilitated payment processing with fast checkout modules, significantly increased the download time and made the website run smoothly and fast at any load.
All in all, all those seemingly small, across-the-board tweaks and fixes that we had to conduct while working on the online store are mission-critical things that help decrease bounce rate and make customers hang in after landing on the website the first time. Now, as a result of our fruitful work, we are pretty happy to see Unique Mobiles delivering an unforgettable experience to their customers and enjoying higher conversion rate.
