How to find an ideal partner for your Business Hunger Games

[Note: this is a true story of Max Krukovsky – CEO of Mavitech. Being an entrepreneur for last 4 years Max is sharing his view on an ideal business partner and working out a six-step strategy how to find one. The article based solely on his experience. Any reference to living persons is purely coincidental. Hope Max’s story will inspire you and help to cope with possible difficulties of the business life.]

I would like to begin with a story as after all it is all about stories from our life experience, right? One day I was flying from New York and in the checking line in front of me, there was a complete ‘tool’ behaving man. The way he was talking to an airport clerk, blaming the poor guy was awkward and plain horrible. The clerk on the contrary was extremely polite and tactful. The only two things he was doing were smiling and repeating ‘Sorry for the inconveniences, Sir.’ It left me speechless.

My ability to speak returned only when it was my turn to check in and the first question I asked was ‘Hey, buddy, sorry for all that but how could you be so calm?’ The big chunk answered ‘I appreciate your kindness, sir, but that’s what I do – and I like it. That guy is going to North Dakota and his bag will respectfully go to Australia.’ And then he smiled. That’s it. My first intention was to admire the guy’s attitude. He is right; anyway, system in a while. On a second thought, I realized that although punishing nasty can really have a hiccup once clients like that does look quite justifying, the airport employee went far beyond his authority. It’s a no-win situation. If you ask me, both of them ended up being wrong.


I am generally fascinated by how people communicate with each other. They might step into the pit of misunderstanding or – what’s even worse – create awful spider nets by themselves but nevertheless, communication should go on. Through my seven years of experience in the world of digital business four of which I’ve actually been running my own magento ecommerce agency, I saw a lot. It’s (WHAT?) not nice and pretty all the way, moreover, it could be pretty disgusting and awkward.

To begin a venture everyone needs a partner, some money or both. Partnership is something that has grown onto me as it works better and feels better when you are not the only one trying to push things along. And this is basically why it is so important to sign off the same hymn book with your business partner. Of course, there a whole lot of connections waiting to be established if you end up running your own business: outsourcers, subcontractors, clients and their managers, but let’s talk business partners first.

Keep in mind that you are not working with aliens or robots; these are real people, the same human beings like you and me and their brain works according to the same pattern – it is literally: “tit for tat”. So unless you are doing business with Dalai Lama or one of the Pope’s Cardinals, follow the flow of standard human behavior and never forget about business ethic.

A leopard cannot change it spots at will but you are free to pick which leopard to deal with. Hint: get the one with fewer spots or simply the better tamed one.


Let’s move straight to the tips:

1) First off, be a pro in what you do. Be alert and ready for business networking anytime. Begin with talking extremely polite on the phone, the caller could be your next business partner. Attend conferences, link with people from the outside world. Create business partnership that is flourishing and thriving, never skip a chance to build yet another connection.

2) Always remember, people will treat you exactly the way you are treating them. If you are grateful and polite, they will respond accordingly. Mirror neurons stay in our brain forever and are not likely to change the way they function now or in a couple of decades. Do uphold your morals and values – and people you are dealing with will do the same.

Create your own world of awesome business ethic and live by its rules.

3) Be aware of different psychological types people have and the more you know about them the easier you will be recognizing what your partner’s type is. There are extroverts and introverts, cholerics, phlegmatics, sanguinics, and melancholics. Each of the types needs specific approach, strike the right note! As the proverb has it, forewarned is forearmed. Trust me, it’ll be much easier to understand your business partner and this simple advice might save you millions of useful neuron connections and what is more important –it will save you time.

4) Stalk on your partners’ activity. Stalking people is illegal but creating a cyber portfolio on the businesses you are likely to work with is not a bad idea. You could start with tracking the company via social networks, like the posts they come up with on the Facebook page or the articles they publish via LinkedIn. Once you have a chance to talk business face to face, let the company representative know that you will be making inquiries about their business. Take a look at their former employees, their current business partners or hire a professional to dig up on them.

Do everything possible to make sure that the company is not planning to cart you off. Once you invest your own money, take care of it, it’s not falling into your hands from the Tree Dollar. Trust but verify.

5) Always remember that if you were screwed once do not make it the story of your professional business life. You’ll create a new business partnership pretty soon. Be sensible, if any of your partners cheated, didn’t act professionally, caused problems, or even threw you into a financial debt – do not try to find excuses.



The advice is just to walk away. Find a new decent business partner and live your life to the fullest. Good luck!

These are the basics that are actually working. Question yourself and others around you –  why are you actually doing all that? Get your fast buck and run away to Panama or work hard to see the bright future of your kids and keep believing secretely that what you do will be able to change the world for the better. This choice is yours to make.

Wrapping up, business communication topic is versatile and encompasses different kinds of interaction. Business partners were the first idea I stumbled upon. Apart from that, we have plenty of connections you are destined to interact with: outsourcers, co-workers, sub-workers and the best part – everyone’s favorite – clients! Let’s save them for last as it’s a huge topic with tons of information to analyze. Next post will be about outsourcers. I bet everybody raised a bump trying to make them work properly. Let’s talk about it in detail next time.

Happy selling.


How to find an ideal partner for your Business Hunger Games
Question yourself and others around you - why are you actually doing all that? Get your fast buck and run away or work hard with your business partners to see the bright future. This choice is yours to make.
Tatyana Gnet
Mavitech LLC