MM
SPORT

MMSport Overview

MM Sport along with its counterpart IDFD that stands for IDentityFootballDesk is a Danish based company specializing in the sale of official and licensed football apparel. Previously they operated from the domains mmsport.com and mmsport.dk for the US English and the Danish language versions respectively. However, to update the brand and provide a more telling and contemporary name that would be best suited for their brand purposes and reflecting their true activities they decided to look for a new domain name currently known as idfootballdesk.com.

Offering a wide range of genuine football apparel, footwear, equipment, and merchandise the company focuses on providing any customer with a unique and highly personalized product through different customization options. With this in mind, MM Sport offers any shopper to personalize the chosen outfit with the authentic player name and number printing or enter their own custom details in the authentic printing.

Challenge

It stands to reason that simple and dynamic website navigation is crucial for ensuring usability as well as lower bounce rate and higher conversions. So, to improve MM Sport’s website browsing performance was their most pressing concern. All in all, our key responsibilities included:

Result

Through our painstaking research and meticulous work on the website, we managed to deliver well-thought-out, customized solutions based on our client’s needs and expectations, which garnered the desired results:

  • We completely redesigned the website, which allowed our clients to obtain a user-friendly web design with easy-to-use, descriptive, intuitive and search engine relevant navigation.
  • Given that 30% of all online shopping purchases now happen on mobile phones and mobile traffic might come up to 70%, it was mission-critical to make MM Sport’s website mobile optimized. The responsive design that we created allows their customers to access the website, navigate and purchase through smart devices (tablets and smartphones) with the same ease as through desktops, thus offering them the best possible surfing experience.
  • Our certified developers upgraded the website to Magento CE 1.9.2.3 version and provided all security enhancements through Magento Security Patches installation.

A fully functional online store with a concise navigation, responsive web design, and secure checkout process (through SSL encryption) is a “little” thing that makes a BIG difference to MM Sport ecommerce business.

SOME OF OUR BLOG POSTS

  • A Match Made in Heaven: Reverse Video for your Instagram Strategy

    With impressive 400 million daily active users, 150 million of which being Stories actives, Instagram has emerged as one of the most influential social […]

    A Match Made in Heaven: Reverse Video for your Instagram Strategy
    Give your audience a new brand perspective and raise awareness of your presence on Instagram by integrating reverse videos into your content strategy.
    Tatyana Gnet
    Mavitech LLC
    Mavitech LLC
    https://mavitech.com/wp-content/uploads/2016/04/Mavitechlogos.png
  • Evaluation of E-commerce

    As sophisticated as it might look, the integration of internet and commerce in small and medium businesses is slowly becoming inevitable. Unlike in […]

    Evaluation of E-commerce
    From designing an excellent website, conducting the lengthy and complicated process of marketing, e-commerce success isn’t an overnight feat.
    Tatyana Gnet
    Mavitech LLC
    Mavitech
    https://mavitech.com/wp-content/uploads/2016/04/Mavitechlogos.png
  • 23 ingenious tips for mastering customer touchpoints

    The fast-evolving digital age states: “Ecommerce is a battlefield and a regular buyer is a prize”. All’s fair in love and war, so […]

    23 ingenious tips for mastering customer touchpoints
    The article will help you to master your strategy at every customer touchpoint so as to build customer trust and loyalty by leveraging 23 ingenious tips to hook clients at every step of online buying. You’ll find best examples and answers on what makes an outstanding customers service, how to promote your brand to the customers, how to deliver a creative unboxing experience, how to set up a winning subscription model, why it’s important to thank your customers personally, how to make personification your secret weapon for boosting sales and much more.
    Tatyana Gnet
    Mavitech LLC
    Mavitech
    https://mavitech.com/wp-content/uploads/2016/04/Mavitechlogos.png