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MM Sport along with its counterpart IDFD that stands for IDentityFootballDesk is a Danish based company specializing in the sale of official and licensed football apparel. Previously they operated from the domains mmsport.com and mmsport.dk for the US English and the Danish language versions respectively. However, to update the brand and provide a more telling and contemporary name that would be best suited for their brand purposes and reflecting their true activities they decided to look for a new domain name currently known as idfootballdesk.com.
Offering a wide range of genuine football apparel, footwear, equipment, and merchandise the company focuses on providing any customer with a unique and highly personalized product through different customization options. With this in mind, MM Sport offers any shopper to personalize the chosen outfit with the authentic player name and number printing or enter their own custom details in the authentic printing.
Challenge
It stands to reason that simple and dynamic website navigation is crucial for ensuring usability as well as lower bounce rate and higher conversions. So, to improve MM Sport’s website browsing performance was their most pressing concern. All in all, our key responsibilities included:
Result
Through our painstaking research and meticulous work on the website, we managed to deliver well-thought-out, customized solutions based on our client’s needs and expectations, which garnered the desired results:
A fully functional online store with a concise navigation, responsive web design, and secure checkout process (through SSL encryption) is a “little” thing that makes a BIG difference to MM Sport ecommerce business.
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